A business brochure is an appealing and concise way to disseminate important information to your target market. They are an efficient method to tell a story about a business. With a brochure, you can reveal top features of different products and services. Follow these tips to write your business brochure:
You can use the front page to get immediate attention. This is because you aim to get the attention of the reader. It should encourage them to read on and get the whole story about your business. Thus, you should have an attractive graphic or photograph on the front page. Moreover, add your business logo, business name, slogan, and tagline.
Write with the main purpose of informing. Thus, you should answer questions raised by your target audience. Remember that they are interested in knowing your business and the various solutions you can offer. Ensure your content is what they want to read. Avoid exaggerating your business’s image. The best brochure should be focused on the audience needs. In this way, you can promote your company.
There is a need to stress the benefits your business can offer in the headlines. Remember that sub-headlines provide readers with an amazing way of skimming through the content. In fact, they help readers decide whether they should continue to read your brochure. Readers are only interested in the content if the headlines interest them. Therefore, headlines should offer solutions to the questions asked by your target audience.
It is not a must that your brochure to have a traditional rectangular or square shape. It has to reflect you’re the type of your business. For instance, if you run a landscaping or horticultural business, design a brochure with a shape of a unique and elegant flower. On the other hand, if you are running a tire business; your business brochure should have a round shape.
Clear and simple language
Write the content in concise, precise language. This is because you aim to clear as much as possible. Usually, readers do not have time and want simple content that informs them about what you provide. They are not interested in tedious formal sentences and verbosity and jargon they cannot understand. Ensure you make the content of a simple conversation which is straightforward. Ideally, it is your opportunity to tell a story.